In the context of mobile apps, personal data extends to other categories of information that must be given due attention. For instance, a user’s mobile device may be equipped with capabilities to not only identify but also track his geographical location/movements. Your app should not access such data without a user’s consent. Other relevant categories include phone or email contact/address books, IP addresses, photographs, audio-visual recordings, etc.
1. Legal Compliance
The Kenya Data Protection Act does not specifically provide that online site operators or mobile apps should have privacy policies. However, it outlines in great detail the legal obligations that a data collector or processor within Kenya must adhere to in relation to the collection and processing of personal data. The nature of mobile apps or online sites is that they can be accessed from any part of the world. This means that in addition to the Kenyan privacy laws, your app should adhere to privacy expectations in other jurisdictions. The US and EU have some of the most robust legislation relating to Data Protection. These two jurisdictions require mobile apps that collect personal data to have readily accessible privacy policies.
The bottom line is that as an app owner, you need to demonstrate to the legal authorities your basis for the collection and use any personal data stored in your site. Failure to do so could lead to the imposition of heavy financial penalties.
2. Adherence to Third Party Distributor Policies
3. To Boost User Confidence
Mobile apps mine vast quantities of personal and personal sensitive data stored in a user’s mobile device. I will sum this up with this observation from IAPP: “Privacy pros must balance their companies’ business needs against consumer privacy concerns and compliance obligations. “
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